The importance of proper research cannot be understated. Methodology and samples must be maintained consistently for research and science of all kinds to progress. It is not only there to prove the truth, but also in fact make sure we know what is not true. Leann Zarah has more to say on the matter.
Often times when talking to others in every day life you may find yourself correcting someone on a small (or even large) fact, however, how you do it matters, according to Matthew Wills of Jstor. The backfire effect is something to keep in mind as we engage with others in debate and discussion in our new information age – sometimes simply being correct is not enough.
To many researchers out there research is a set of methodologies that you apply when gathering and interpreting data out in the physical world. But in the busy modern world with so much data available online, with connections to many millions of people on earth, there are other options for research too. Chido Mbambe has more to say on the subject here.